Portfolio | Jessica Lu

Background

UC Berkeley graduate focused on digital media, brand storytelling, and consumer experience.

Brand Experience & Storytelling

Translating brand identity into experiences and storytelling.

1 / Matcha Ritual

Rhode — Brand Experience Concept

A brand experience translating Rhode’s minimal identity into a quiet, sensory ritual of selection and personalization.

2 / Roots of Gratitude · 源

Loro Piana — Private Client Experience
A private dining experience translating cultural heritage into an intimate expression of Loro Piana’s understated luxury.

3 / Work Experience

Flommarket — Social Media Assistant
Shaped content and visual direction while leading the end-to-end coordination of the Nike Dunks Exhibition, connecting brand storytelling across digital and physical touchpoints.