Portfolio | Jessica Lu

Background

UC Berkeley graduate focused on digital media, brand storytelling, and consumer experience.

Projects

Brand Experience & Storytelling

Translating brand identity into experiences and storytelling.

1 / Matcha Ritual

Rhode — Brand Experience Concept

A campaign concept exploring how Rhode could translate a limited-edition launch into an immersive brand experience.

2 / Roots of Gratitude · 源

Loro Piana — Private Client Experience
A private dining experience translating cultural heritage into an intimate expression of Loro Piana’s understated luxury.

3 / Work Experience

Flommarket — Social Media Assistant
Shaped content and visual direction while leading the end-to-end coordination of the Nike Dunks Exhibition, connecting brand storytelling across digital and physical touchpoints.

Field Notes

Observations on how brands create memorable experiences through design, storytelling, and human behavior

1 / When Fashion Sets the Table

How Saint Laurent’s Sushi Park Paris reveals the new role of hospitality in luxury brand storytelling.

2 / How Alo Turned Wellness Into a Social Identity

Alo did not simply sell activewear—it made wellness visible, wearable, and socially desirable

3 / Why Rhode Owned Coachella Without Owning the Stage?

When every visitor becomes a content creator, a pop-up stops being an event and starts becoming media

4 / More Fans, Fewer Seats: The Strategy Behind F1’s The Out Lap

A broad audience can see the experience; only a tiny audience can enter it.