Matcha Ritual
A brand experience translating Rhode’s minimal identity into a quiet, sensory ritual of selection and personalization.
“Not a pop-up,
but a ritual of pause”
Matcha Ritual - Rhode Pop-Up Experience
SoHo, New York
Rhode introduces a limited-edition lip treatment collection inspired by matcha, expressed through five shades reflecting varying intensities.
Drawing from matcha as a symbol of modern wellness and ritual, the experience translates product identity into a soft, immersive environment defined by color, texture, and pace.
Brand
Minimal
Sensory
Rooted in everyday ritual
TRANSLATION
Rhode’s minimal, ingredient-focused identity is expressed through matcha as a symbol of natural wellness and ritual.
The product becomes a spectrum of matcha intensities, and the experience a quiet act of selection and personalization.
Experience
a calm, immersive interaction centered on choice, pace, and personal connection
Visual Direction
Color
Material
Light / Atmosphere
Experience and Journey
Guests are guided through a four-step ritual
ARRIVAL
decompression
Guests step out of the city into a softened, monochromatic environment where light, sound, and material begin to slow their pace.
SELECTION
selection
A minimal prompt guides guests to a matcha shade that reflects their current state.
The act of choosing becomes personal, less about preference and more about feeling.
TRANSFORMATION
witnessing
The chosen shade is translated into a sensory moment, where guests witness the preparation of matcha.
PERSONALIZATION
memory
Guests leave with a tailored product and card, capturing the moment/selection as a memory.
